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Strategic social media campaigns & social media account management

Our team of creative marketeers, copywriters and designers strategically plan campaigns for social media. We begin with two fundamentals: understanding the brand and the target audience.

 

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Fortis Vision

A curated grid with compelling statistics

Instagram is the channel of choice for the awareness stage of the funnel, whilst Linkedin is best placed for targeted B2B marketing and thought leadership.

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VIDEO PRODUCTION

Cohort production teams shoot in studio or on location

Social media content planning

We research the brand’s audience and define pillars of communication to ensure that the social media marketing plan contains content to engage all customer personas. Photography and video in portrait format is essential to activate stories and reels to compliment posts.

Strategy, content planning, production planning, community management, reporting and analytics.

Copy writing for social media

On instagram, audiences expect a quick hit of information, a short text supporting and connecting the image or video, relevant hash tags and mentions. Writing engaging and short form copy in the right tone is an important skill that our copy writers are well versed in.

An effective social media campaign requires a considered approach to gain the trust and following of an authentic audience. High quality graphics, photography, video and content work together to engage and grow followings. Responding to comments and audience management is the consideration stage of the funnel, and one step closer to converting your audience to become customers and loyal advocates of the brand.

Thought leadership pieces hosted on Linkedin are favoured by the platform and given more visibility.

Contact our team about Social Media
You’re welcome to visit us.

9am – 5pm, Monday- Friday
Call: +44 (0) 7815 777 286

Make an appointment to visit us at our studio in Battersea Power Station.

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“Cohort’s creative team managed to launch my events website at an incredibly efficient pace. I am delighted with the design and the added animated touches really bring it to life.”

Fiona Warren, Founder