Meamina | Superyacht
Classical 59.3m Benetti super yacht Meamina wanted to create a distinctly memorable identity to establish a unique position within a competitive charter market.
PHOTOGRAPHY
Meamina superyacht
The story unfolds… Meamina’s photography was meticulously planned, scripted and styled from our studio in London so that ever hour of the shoot was detailed before arriving on location. Our production team comprised our absolute favourite photographer and brand designer who flew to the BVIs for a 4 day shoot with helicopter and family lifestyle models.
The super yacht photo shoot tells the story of a day in the life onboard Meamina, a welcoming and elegant family charter yacht, action-packed with oceanic activities and an exquisite service.
A printed coffee table book for super yacht Meamina
The Captain of Meamina gave us the brief of ‘leather and cigars’ as a colour palette and mood for the super yacht. Warm and relaxed, brown and gold are the signature colours of the interior photography and print finishes.
The coffee table book was used to market the yacht to potential charterers as well as a luxury gift for super yacht charter guests.
The results of our work with Meamina were a printed book and a website abundant with engaging photography to encapsulate the unsurpassable experience onboard Meamina, capturing the imagination of charter guests .
Super yacht charter marketing
A bespoke website was designed and built for super yacht Meamina. The crew were able to update the website using a WordPress content management system, allowing them to publish a journal of photography and content describing Meamina’s global travels.
The photographs from this iconic shoot have been used by Meamina to achieve a highly desirable super yacht brand identity, whilst ensuring ongoing demand for charter.
The images of super yacht Meamina have also been used by top charter brokers all over the world to represent and market their yacht brokerage brands.
“Meamina’s images tell the evocative story of a family on vacation, capturing the imagination of potential yacht charter guests, timelessly and elegantly.”
Frances Martin-Isaacs, Creative Director
